![]() For many Secrets In Lace has become a life style, our garments are worn by the worlds most famous and influential people. We are often called on by stylists around the world to provide authentic vintage lingerie and stockings for movies, television shows and stage performances. Our penchant for Vintage detail has lead us to become the exclusive designers of the Bettie Page Lingerie Collection from 2009 - 2014 and Dita Von Teese Stocking Collection. Designed for everyday wear (just like in the 1960's), Secrets in Lace carries classic styles and unlike lingerie that’s strictly for fantasy, the Salons at Secrets In Lace have comfortable Faux Vintage Lingerie for every possible occasion that captures a feminine, classic look. Our daywear slips, camisoles and tap pants are also authentic to the 1960's. Our preeminent position as the leader in fine vintage nylon stockings has led us to develop coordinating Retro Chic foundations Garter Belts, Girdles, Bullet Bras, Shelf Bras and Plunge Bras that are based on patterns from garments developed in the 1960's that we sold in our stores in the 1980's. We own and operate two of the remaining vintage stocking factories where we design and manufacturer the Secrets In Lace Brand. Today we are the largest retailer in the world of 100% nylon stockings with over 40 exclusive styles to our credit. Since then our mail order catalogue and website have been making history worldwide at. Our concept was a success and we quickly grew to four stores in the Washington DC Area before launching our mail order operation in 1995. We never changed what we sold because the fit and styling made our customers look and feel great. In our first store we sold classic foundations and authentic nylon stockings which today are popular as Retro or Vintage lingerie. I am particularly on point with the Secrets In Lace credo: Product performance combined with feminine elegance is the most profitable formula for retail success.We started SECRETS IN LACE ® in Northern Virginia in 1984 with the simple concept in mind of "Keeping the Romance Alive" through the sale of classically elegant lingerie. Like my belief that the shopping experience should be a visual buffet, he has channeled his resources into extraordinary photography of beautifully curated product worthy of his reader’s attention. It’s not hard to see Dan’s Navy background because he was relentless in this discovery process and sales prove that Secrets In Lace has, in fact,commandeered the best fit in the market for this shape.ĭan’s approach to building a niche website worthy of a loyal fan following has been inspirational in our brand merchandising strategy on Lingerie Briefs. In particular, his quest for the perfect bullet bra, a project he had been nurturing for many years prior to our meeting, was a driving force behind his development plans. My introduction to Dan’s quest for Intimate perfection was all about the pieces of lingerie that coordinate with stockings and garter belts. Frankly, this has been, even from its inception, the go to venue for hosiery and garter belts meant to be functional as well as fantasmal. ![]() When I met Dan, almost 10 years ago, Secrets In Lace was already an established website business anchored by the stocking category. It’s also about leveraging key items and integrating them into everyday wardrobes, particularly for a woman who loves retro lingerie. ![]() Admittedly, it has a lot to do with the photography and his focus on plush models who own their figures. Company owner, Dan Whitsett, a good friend, shared his current vision with me and as with much that he has done to build his vintage inspired brand, I was blown away. ![]() I just saw the new Secrets In Lace campaign.
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