![]() We’re not franchised in North America at all. Since I’ve been here we’ve added well over 100 stores in just the last few years. We want to make sure we feel really confident in the brand. “It’s hard to say that because we’re just opening now. It’s a good way for us to create some awareness about our brand, not just from a student base but also globally.”Ĭarusona said the company goal is for more than 50 locations in Canada and maybe close to 100. We do have a nice combination student campus for sure as we are on campus, but the 10-kilometre radius we’re around has a lot of residential and a lot of light industrial as well. “This is what’s interesting with York as a first step. “It’s the perfect product for late-night delivery that touches students for sure because it’s part of the DNA but also extending to regular consumers that are looking for different options late night and the evening and also for light industrial areas where we have offices around that are looking for something a little bit different than they would typically get from a traditional bakery concept that they would get in their area,” he said. Piché said there’s “a big white space” in Canada for the brand to grow. Insomnia Cookies at York University in Toronto, Ontario (Image: Insomnia Cookies) (Image: Insomnia Cookies) There are about 20 different flavours always on the menu. All the cookies are baked in each location but the cookies are centrally produced so that it can ensure quality across its entire footprint. Locations are typically between 800 to 1,000 square feet. ![]() But it’s most well known for its warm cookie delivery. It’s where we started and it will be a continued part of the brand which is obviously why we’re so close to York,” he said.Īll Insomnia Cookies locations do dine-in, takeout and delivery. You’re part of the city but you’re servicing that college community. It could mean they’re on campus or it could be in a city like New York City near Columbia University but you’re within the city. “That could mean that they’re within walking distance of campus.
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