![]() Cumulative ARPUĬumulative ARPU is lifetime revenue divided by lifetime downloads. That tells us this game is profitable long-term and there are no signs of its popularity waning, even though the mobile game market has suffered a bit in 2022. For most other months, the revenue was higher than $120 million, reaching almost $160 in December 2022, which was the most lucrative month for Genshin Impact. ![]() This game is still raking in huge amounts of money each month and reaching new highs.įor example, in 2022, the worst month in terms of downloads was March with $80 million in revenue. With many mobile games, we see an influx of money after the game’s release, and then as the months go by, the revenue starts to go down until it balances out. So far, Genshin Impact revenue stands at more than $4 billion in revenue, which is an insane amount for a free mobile game.īut what’s really mind-blowing is that the money just keeps coming. The main character, The Traveler, goes on an adventure to find the lost twin, guided by Paimon, a cute cartoon-like creature. Players can choose between playing as a male or a female twin, while the other one gets captured. The background story is quite interesting – twins are battling a mysterious god. It stirs up that child-like excitement and a sense of wonder. When I started playing Genshin Impact, it was instantly clear this game was very special. However, while Genshin Impact was inspired by this game, it’s much more than a mere clone.īesides Legenf of Zelda, other games like Genshin Impact are Honkai Impact, Another Eden, Xenoblade Chronicles 3, Ni No Kuni: Wrath of the White Witch, and Immortals Fenyx Rising. Some even say it’s a Breath of the Wild clone. Many compare it to Legend of Zelda: Breath of the Wild – both are open-world adventure games, have a similar gameplay and art style. You might be wondering, what genre is Genshin Impact? Genshin Impact is a role-playing adventure game. Furthermore, this game belongs to the action RPG genre and it is an open-world game. On both Google Play and App Store, Genshin Impact is categorized as an adventure game. Plus, the game you get on PC or consoles is pretty much the same one you get on mobile, which is quite an achievement. ![]() What’s unique about Genshin Impact is that it was released on all platforms, including mobile, – for free. Many people are wondering, is Genshin Impact a mobile game. Published in September 2020, it has surpassed many top mobile games. Genshin Impact is a mobile game that was made by a Chinese developer miHoYo. Let’s dive right in! Who Made Genshin Impact? Get 3 days of free access to all features as well as 10% off AppMagic by clicking on this link. Unless otherwise stated, data in this article comes from AppMagic, a leading mobile app intelligence platform. I have also included some statistics and tips for game developers at the end. In this article, I’m dissecting Genshin Impact advertising strategies, ASO, and user acquisition strategies to find out the secret behind its rapid success. I’m talking about Genshin Impact, a mobile game that has taken the world by storm.
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